The Business of being Human

Why your Dog Training enquiries aren't turning into bookings and what to do next Your inbox pings, and an enquiry comes through. You read it, maybe feel a bit of relief for a moment…because it means something is working. So you reply, explain how you can help and send over the details. And then you wait. And wait. But the conversation just…stops. So you do what you always do and throw yourself back into your marketing. Trying to figure out how to get more enquiries to com

The document most dog trainers avoid... Let’s be honest. There are far more fulfilling things to do than writing or updating your terms and conditions as a business owner. Which is why: They’re often written quickly. Copied from somewhere else. Or left untouched for years in a dusty digital drawer. Not because they don’t matter. But because they feel formal. Heavy. Slightly uncomfortable. And there are always more pressing things demanding your time marketing, replying to cli

and why it’s often not about you at all - even when it feels like it in the moment If you run your own business, you know this feeling. You’ve booked a potential client in for an initial call, you’ve had a great conversation and are already invested in working with them. They seemed excited, said all of the right things and maybe even talked about booking in with you to get started. You leave the call, excited and ready to get to work - spending time agonising over the perf

As a Business Mentor who works with Dog Trainers one of the most frequent challenges people bring to me in sessions is “ how do I get more enquiries coming into my business ” or “ how do I bring more money into my business ”. Which I think we all probably agree is an important aspect of running any business. But often, when I ask more questions the Business Owner is also tired of the constant “ churn ” of clients and also the constant worry about money due to the inconsist